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Jon is VP and co-founder at Marketo. He is a speaker and writer about marketing best practices, and is the author of multiple Definitive Guides including Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an adviser to Optimizely and Newscred. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

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Featured Blog Posts

Featured
The Marketing Playbook I Helped Create Doesn’t Work Anymore. Here’s the New B2B Marketing Playbook.
The Marketing Playbook I Helped Create Doesn’t Work Anymore. Here’s the New B2B Marketing Playbook.

Are you feeling like your marketing has become less effective? Like your digital, content, and email campaigns are not creating the same amount of pipeline as they have in the past?

The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics. 

In this post, I explain why nothing works anymore and share the new playbook, filled with go-to-market techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays.

B2B Marketing Predictions for 2024: 8 Trends That Are Changing the Game
B2B Marketing Predictions for 2024: 8 Trends That Are Changing the Game

In this post, I first look at my 2023 predictions, examining what I got right, and where I missed the mark including the unexpected impact of AI. And then I focus on exploring the trends that will shape our industry in 2024.

From the short-term challenges and long-term potential of AI to the evolution of email marketing, I delve into the forces driving change in B2B. I also discuss the decline of the traditional demand gen playbook and the rise of original research and data-driven content as the new thought leadership currency.

I explain why leading companies are investing in owned media and engaged communities, and why blended go-to-market approaches are becoming the norm. I also tackle the impending end of third-party cookies and why many B2B marketers aren't prepared for this significant shift.

Finally, I introduce the concept of Qualified Buying Groups (QBGs) as the new benchmark for success, replacing the outdated MQL.

Join me as I explore the challenges and opportunities that await us in 2024 and discover what the future holds for B2B marketing!

What Physics Taught Me About Marketing
What Physics Taught Me About Marketing

In this post, I share how my background in physics has shaped my approach to marketing. While these two fields may seem worlds apart, I believe that the rigorous, quantitative thinking I learned in physics has made me a better marketer.

I challenge the notion that marketing is a purely creative, "arts and crafts" function. Instead, I argue that marketing can and should be a data-driven, scientific discipline that can be tested and measured.

Drawing from my physics background, I discuss how the principles of harmonic oscillators, resonant frequencies, and other concepts from classical mechanics can be applied to marketing challenges. I also explore how mathematical skills and fundamental truths from physics have informed my marketing strategies.

Join me as I share the key lessons from physics that have guided my marketing career and discover how a left-brained approach can elevate marketing to a science.

The Definitive Guide to Marketing Metrics and Marketing Analytics
The Definitive Guide to Marketing Metrics and Marketing Analytics

The Definitive Guide to Marketing Metrics and Marketing Analytics is one of my best pieces of thought leadership.  Seventy pages long, it covers everything I've learned about:

  • How to build marketing respect and accountability

  • Which metrics to use (and which to avoid)

  • The best ways to measure marketing program ROI

  • How to forecast marketing's impact on revenue

  • How to design the best dashboards for your business

  • And much more!

Full-Funnel Marketing - Nurturing Relationships Without Contact Information
Full-Funnel Marketing - Nurturing Relationships Without Contact Information
Defining the Modern CMO
Defining the Modern CMO
Basics of B2B Branding
Basics of B2B Branding