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I give keynotes about trends in B2B marketing, marketing technology, account-based marketing, artificial intelligence, marketing metrics and ROI, CMO credibility, and more. I’m known for my educational style, in-depth content, and groan-worthy dad jokes.

Check out some of my recent keynotes below.

Out with the Old, In with the AI: Reinventing Martech for the New B2B Playbook (Sep 2024)

The B2B marketing playbook is broken. Traditional tactics are failing, and companies are struggling to create pipeline and achieve goals. The problem: the traditional B2B playbook has barely evolved even as our buyers and markets have changed dramatically.

On top of that, the marketing technology industry has been stagnant for almost a decade. Legacy MAPs were built for the old B2B playbook and are unable to keep pace with the demands of modern B2B engagement.

We need a B2B playbook — and that new playbook requires new marketing technology. Fortunately, Artificial Intelligence is poised to revolutionize B2B marketing, offering the potential for intuitive, predictive, and adaptive platforms that align with revenue goals.

In this keynote, I explore the challenges facing the old B2B playbook, the limitations of legacy marketing automation platforms, and the immense potential of AI in reshaping the landscape. I paint a vision of a future that enables marketers to embrace the new B2B playbook and effortlessly find the right audiences, channels, and content. And I might make you groan with some bad dad jokes as well. (Note: mediocre video quality.)

Mastering the New Playbook for Account-Based Marketing (Nov 2023)

Although the title says Account-Based Marketing, this presentation is really about the fundamental changes in B2B marketing and how the traditional playbook I helped to craft at Marketo is no longer working.

ABM in a Downturn (ABM Conference, 2022)

Unspam Your Brand: Account Intelligence for Smarter GTM™ (2022)

The Clear and Complete Guide to Account-Based Experience (2021)

Marketing to Win - CMO Inflect (2018)

SaaStr: After Marketo: 10 Things I’m Doing Even Better The Second Time (2016)

ABM 101 at FWD:B2B (2015)

Marketing Operations Exec Summit (2014)


BMA Phoenix - Marketo "Secret Sauce" for Revenue

Engagement Marketing: Pioneering the New World of Marketing

Marketo Revenue Rockstar Event

Other Selected Speaking Engagements 

Selected On-Demand Webinars